Imagine being "in the moment" - when nothing else matters but what's going on around you right then and right there. It's when you experience something so fully you don't think about it or analyze it, you just enjoy it. The moment is that magical place where you scream the loudest, laugh the hardest and live the fullest.

As a one-of-a-kind entertainment campus, the vision of L.A. LIVE is to provide Los Angeles' residents, commuters, guests and tourists a genuine world-class sports and entertainment destination where they can experience moments like this all the time.

Located in the center of the entertainment capital of the world, the 5.6 million square foot L.A. LIVE mixed-used development on 27 acres will be the primary "content campus" and event center for Southern California where people seeking entertainment offerings intersect with the sports and entertainment industries at work in an energetic, unique, urban environment covering more than 6 city blocks.

In addition, L.A. LIVE will serve as the catalyst to enhance the economic potential of the adjacent Los Angeles Convention Center by adding a convention headquarters hotel and meeting space, making Los Angeles competitive with other regional convention markets. As a major mechanism in rejuvenating the downtown core, L.A. LIVE will also invigorate an emerging high-density urban residential neighborhood and pedestrian district.

L.A. LIVE is a one-of-a-kind, landmark entertainment destination. It is a multi-faceted campus featuring an exciting mix of entertainment from sports to music to movies to dining. It will serve as the leading entertainment destination for all of Los Angeles and as the event capital of the world. L.A. LIVE was created to put its audiences in the moment. "Live" is the driving force - you cannot get any more "live" than when you are in the moment.

STAPLES CENTER

L.A. LIVE is anchored by STAPLES Center, the world's most successful arena. Since its debut in October 1999, STAPLES Center has changed the perception of downtown Los Angeles and has completely transformed the adjacent South Park neighborhood. Home to five professional sports teams (Los Angeles Lakers, Los Angeles Clippers, Los Angeles Sparks, Los Angeles Kings and Los Angeles Avengers) the 20,000-seat area hosts 240 events and 4 million visitors annually. STAPLES Center has presented virtually every major indoor sporting event in Southern California including ESPN's X Games, HBO Boxing, the PAC-10 Basketball Championships, U.S. Figure Skating Championships, the NHL and NBA All-Star Weekends and the WTA Championships.

In its relatively short history, STAPLES Center has also become the premier venue for musical performances, family entertainment, televised award shows and many major events in the region. Under AEG's management, STAPLES Center has welcomed such major touring acts as U2, Paul McCartney, The Eagles, Prince, Justin Timberlake, Cirque du Soleil, The GRAMMY Awards and the Democratic National Convention, among others.

NOKIA Theatre L.A. LIVE

To compliment the arena, the new state of the art NOKIA Theatre L.A. LIVE will provide a mid-sized venue for live performances and events. The 235,00 square foot, 7,100-seat venue will host 125 music, family, dance and comedy acts, award shows, televised productions and short running Broadway theater events annually.

CLUB NOKIA

More intimate live performances will be hosted at Club NOKIA. Accommodating over 2,300 guests, Club NOKIA will be the perfect venue for new emerging music acts, cultural shows and will provide excellent space for corporate events and private parties. It is expected that Club NOKIA will host 150 concerts annually - concerts that are currently booked in non-AEG controlled venues in Los Angeles through AEG's live music division, Goldenvoice.

NOKIA PLAZA

Designed by Rios Clementi Hale Studio, the 40,000 square foot open air plaza, capable of hosting special events, community gatherings, cultural festivals and live performances will be located in the very heart of L.A. LIVE. The plaza space has been designed with flexibility as well as state-of-the-art "plug-and-play" technology to accommodate broadcast events, large celebrations, festivals, outdoor concerts and other live programming. The ability to close 11th street/Chick Hearn Court during non-peak hours is another major amenity serving L.A. LIVE as it connects STAPLES Center and provides a pedestrian friendly campus as well as excellent logistics for red carpet arrivals for guests attending events taking place at any of the venues.

STUDIOS

A 110,000 square foot showcase studio and regional headquarters is planned for ESPN, arguably the foremost sports brand in the world. ESPN's brand reach is gigantic and it's impact immeasurable. Included in this building will be state-of-the-art television and radio broadcast studios, office space and a two level, 30,000 square foot ESPN Zone restaurant and sports bar. The studios will be home to SportsCenter and a number of live shows and original programming broadcast on ESPN and its affiliate networks including ABC Sports. An additional broadcasting center is planned to accommodate national and local entertainment coverage, sports, news and music broadcasts.

An additional broadcasting center is planned to accommodate national and local entertainment coverage, sports, news and music broadcasts.

RESTAURANTS

In addition to the ESPN Zone restaurant, L.A. LIVE will offer a rich mix of local, regional and national restaurants reflecting the uniqueness of Los Angeles and its passion for food. Serving most everyone's taste and budget, the restaurants at L.A. LIVE will be open for lunch and dinner, offering outdoor dining to take advantage of Los Angeles' pleasing climate.

Fleming's Prime Steakhouse and Wine Bar will occupy approximately 7,250 square feet on the bustling corner of Olympic and Figueroa Boulevards. Established in 1998 and currently operating 50 locations throughout the United States, Fleming's has been the recipient of numerous fine dining awards and 37 Wine Spectator Magazine Awards of Excellence. Just south is The Farm of Beverly Hills, a 7,000 square foot American restaurant from one of Beverly Hills' most popular operators and the fourth popular local chain that serves breakfast, lunch, dinner and an array of fresh bakery items.

Los Angeles' legendary Conga Room will relocate from its mid-Wilshire location and occupy approximately 13,000 square feet of second floor space. Since it's opening in 1998, the Conga Room has become the premiere intimate performance venue for top name Latin, World & alternative music. Featuring live entertainment Thursday through Saturday nights, the nightclub will also host special events, a television broadcast with live, weekday Latin music programming and daily radio broadcasts. The new Conga Room is owned by a group of high profile celebrities and entertainment executives including Jimmy Smits, Jennifer Lopez and Paul Rodriguez.

Los Angeles' nightlife guru, Sam Nazarian of SBE Entertainment (Hyde Lounge, Prey, Privilege and Area), brings his sushi and robata bar concept, Katsuya to L.A. LIVE. Recently opened in Brentwood, this location will be the second expanded version of Katsuya which began in 1998 as a small, but wildly popular storefront sushi bar in Studio City. Designed by Phillipe Starke, the ultra-hip 7,600 square foot, ground floor space will be utilized as the main dining room and a cocktail lounge will share the area. The remaining space on the second floor footprint will be dedicated to a commissary style kitchen operated by Wolfgang Puck Catering which will provide food service for Club NOKIA and NOKIA Plaza.

Long Beach-based Yard House will open its 12th location, a 13,000 square foot restaurant and brew pub at L.A. LIVE. The popular casual dining operator offersa wide menu of American food, excellent service and over 100 different beers from around the world and will feature a large outdoor dining terrace.

New York-based Rosa Mexicano brings a fine dining concept of traditional and nouvelle Mexican food within a contemporary David Rockwell design. Known for their pomegranate margaritas, guacamole freshly prepared tableside, and indoor water wall, Rosa Mexicano currently operates five locations in the Northeast.

Los Angeles' own culinary icon, Wolfgang Puck will bring an exciting new California cuisine concept of fresh seafood, salads and steaks concept to L.A. LIVE in a 7,500 square foot location. The space, centrally located on NOKIA Plaza, will also be used for private parties and special events.

Several quick service restaurants are planned for L.A. LIVE as well. Starbucks will bring its popular coffee house concept to an approximately 1,800 square foot space indoors plus outdoor patio seating. A quick service restaurant will offer traditional deli sandwiches, salads and catering in a 2,800 square foot restaurant next door to New Zealand Natural Ice Cream, a 650 square foot premium ice cream shop whose parent company operates over 100 locations internationally.

Bowling

Hollywood's own Lucky Strike will occupy approximately 24,000 feet on the second floor offering a café and bar, plus billiard tables, dart and private function rooms in addition to 18 state-of-the-art bowling lanes.

Cinemas and Premiere House

The West coast flagship for Regal Cinemas will be built at L.A. LIVE including a new 140,000 square feet of state-of-the-art cinema with 14 screens and 3,800 seats including an 800-seat house suitable for the industry's most glamorous movie premieres. With close proximity to the convention center and the headquarters hotel meeting and ballroom spaces, it is also expected that the theaters will be utilized during the day for corporate presentations and break out space.

Corporate Office Space

L.A. LIVE will become the 25,000 square foot executive headquarters for AEG, a wholly owned subsidiary of The Anschutz Company, and the developer of L.A. LIVE. AEG, one of the leading sports and entertainment presenters in the world, owns and/or operates many of the nation's most popular and successful facilities, venues and sports teams including, STAPLES Center, The Home Depot Center, NOKIA Theatre Times Square, London's new The 02 arena and the Los Angeles Kings and Los Angeles Galaxy. A state-of-the-art, HD broadcast studio with a panoramic view of NOKIA Plaza and suitable for live and recorded broadcasts, will be adjacent to AEG's third floor offices.

Herbalife will relocate its executive offices to 60,000 square feet at L.A. LIVE's Nokia Plaza. Led by Chairman and CEO Michael O. Johnson, Herbalife is a highly successful, publicly traded company with more than one million independent distributors marketing more than 100 nutritional supplements in more than 60 countries. Herbalife is a founding partner and corporate sponsor of many AEG-managed events and facilities.

Holme Roberts & Owen, an international law firm with offices in London, Munich, Los Angeles, San Francisco, Colorado and Utah, will lease 25,000 square feet of office space within L.A. LIVE to support its continuing growth in Los Angeles.

Museum

The Recording Academy (NARAS) and AEG are together developing The GRAMMY Museum, the permanent home for the GRAMMY Awards. Slated to open in October 2008 to celebrate the 50th Anniversary year of the GRAMMY Awards, the one-of-a-kind museum experience will be the cornerstone of the exciting L.A. LIVE development and is expected to draw over 300,000 visitors annually.

Located on four levels at Olympic Boulevard and Figueroa Street, the 33,400 square foot museum will bring guests through a unique, interactive journey and educational opportunity unlike any other. A rooftop event terrace for over 450 guests will host private functions and fundraising galas and will enjoy spectacular views of downtown.

The GRAMMY Museum will introduce artists of all musical genres, unveil the creative process, teach the art and science of recorded music, examine its rich history, demonstrate its evolution, and celebrate the pinnacle of the music industry's success - the annual GRAMMY awards telecast. Guests will experience music from a never before seen insider perspective that only The GRAMMY Museum, with the support of The Recording Academy, can deliver.

HOTELS

Designed by Gensler, the 1,001 guest room, 1,150,000 square foot Ritz-Carlton and JW Marriott hotel soaring over 54 stories in the sky will serve as the focal point of the entire district and a venerable beacon for the South Park neighborhood. Operated as two separate entities under The Ritz-Carlton and JW Marriott brands, the hotel will serve both the convention, group meeting and tourist market on its competitively priced main floors, as well as offering five-star accommodations on its upper levels for headline performers, visiting sports teams and executives doing business at L.A. LIVE and downtown. Guests of the hotel will enjoy spectacular views of the Westside, South Bay, ocean and downtown skyline. The hotel will also include substantial meeting, ballroom and amenity space, planned in excess of 84,000 square feet including the largest ballroom in Southern California with capability of serving 3,000 seated guests. The tower will also include 224 luxury Ritz Residence condominiums on its uppermost floors, enjoying optimal views and amenities such as valet, concierge, maid and food services provided by The Ritz-Carlton.

Up to 400 additional guest rooms are planed as part of a second "boutique" hotel in a later phase of development.

RESIDENTIAL

By 2008, over 60,000 people are expected to live in Greater Downtown Los Angeles, with many of the new residential projects near L.A. LIVE already underway. The public planning process for L.A. LIVE has served as a major stimulus in rejuvenating the downtown core, specifically by invigorating the high-density urban residential neighborhood and establishing a pedestrian district. The following is a short list of projects completed, under construction or planned within walking distance to L.A. LIVE:

TIMING

L.A. LIVE is being developed over a five-year time frame in 3 phases. Construction commenced on the first phase in September 2005 and will open in October 2007 with the NOKIA Theatre L.A. LIVE and NOKIA Plaza.

The second phase will open in October of 2008 with the ESPN offices and studio, the ESPN zone, the restaurants, the Grammy museum, Club NOKIA, The Conga Room, Lucky Strike, the broadcast studio and the corporate office space.

The third phase will complete the project in late 2009 with the opening of the JW Marriott, the Ritz-Carlton Hotel and Residences, ballrooms and Regal Cinemas.

ECONOMIC IMPACT

L.A. LIVE, a multi-billion dollar development, will produce an economic impact of over $10 billion, create more than 25,000 jobs, and produce more than $18 million in new annual tax events/room rights revenues. When complete, over 13.5 million visitors are expected annually.

PARKING

Approximately 3,500 new parking spaces will be added to the existing parking supply servicing STAPLES Center and the Los Angeles Convention Center. The district-wide parking management strategy will involve shared parking among many demand generators and will build upon the successfully operating parking program at STAPLES Center to distribute peak parking demand throughout L.A. LIVE while providing ample close-in parking to serve tenant and customer needs. Employee parking will be located at remote facilities within a few block walk or shuttle ride.

PUBLIC TRANSPORTATION

L.A LIVE is well served by public transportation systems including the MTA Blue Line Station at Pico and Flower Streets, the MTA Red Line Subway at 7th and Figueroa, the LA Dot Downtown DASH shuttle service and numerous MTA regional and local bus routes. L.A. LIVE is also centrally located within the regional freeway system with seven major interchanges on the nearby 110 and 10 freeways and on a grid of major arterial streets with excellent inbound traffic capacity during the high traffic volume peak periods. The district will feature wide sidewalks, rich landscaping and attractive hardscape features aimed at connecting various venues while also providing linkages to adjacent residential and commercial areas and public transit.